admin February 11, 2018

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2018 Is The Year Of Disruption For Online Fashion In India

Consumers there have high interest in fashion, footwear, kids and toys, which shows a lack of local choices. At Flipkart, over 25% of shoppers come from smaller towns. The behind-the-scenes story, of course, is the greater use of technology such as artificial intelligence (AI), and machine learning (ML), to understand, predict customer behaviour, and enhance their experience. AI, ML-based models are helping, the industry at large, to gauge what customers actually meant when they searched for most popular shopping sites products. For example, users from metros may be aware that ‘Wrogn’ is cricketer Virat Kohli’s fashion brand, but consumers from Tier II & Tier III regions may search for the brand’s denim trousers as ‘Virat Kohli jeans’. Technology should be able to work in both scenarios. 2018 is also going to be a year defined by exclusives and new, bold trendy and inspiring fashion styles that are in sync with global fashion trends. Categories that feature brands and exclusives will draw existing and new customers. Shoppers across cities (metros and non-metros) chose to shop for products that aren’t available elsewhere and which can give them an exclusive look.  The Indian customer has evolved over the years.

For the original version including any supplementary images or video, visit http://bwdisrupt.businessworld.in/article/2018-Is-The-Year-Of-Disruption-For-Online-Fashion-In-India/12-01-2018-137163






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