Tag: shopping

What is Social Shopping and Why You Should Get on Board?

In an environment whereby 90% of Instagram users pursue company profiles, and 93% of customers suggest online sources affect their buying decisions, marketers cannot continue to disregard this merger. In this article, we’re going to delve into the definition of social shopping: what it is, why you would take care of it, or how to do it. Let’s get started now. Social Shopping Social shopping is an intersection of social media along with e-commerce.  Although there are sites dedicated to this activity, these websites are not social shopping in or out of themselves.  Social shopping is the process of utilizing social media to look for product feedback and suggestions (either item you’re specifically looking for or ones you happen to encounter) and then use these recommendations to direct your purchasing decision. Some examples of social shopping websites include: Open Sky Fab Polyvore Wanelo Although these platforms can affect the company (many of them encourage users to incorporate your products), social shopping is more significant. This is a combination of social media and retail elements. People keep questioning the brand on… Read more “What is Social Shopping and Why You Should Get on Board?”

Best Platforms for Shopping: What to Consider When Choosing an Online Store?

Through e-commerce rising exponentially year-on-year, online retailers must possess the best technologies to reinforce their approach. But now that so many channels are open, how can you say which one is essential for any business? E-commerce has risen rapidly in prominence over the last 10 years. Internet revenues increased almost 15% throughout the board last year and are expected to rise only in the coming years. If you open a business to then sell products or services, establishing an e-commerce platform is positioned to focus on this exponential rise in online sales. Even though you could employ a web designer to have your business launched, those expenses will hinder your potential to expand quickly. Choosing an already-existing and developed e-commerce site saves both time and resources. Provided below is a list of the factors which determine the choice of an online store: Growth You would like to pick the platform that fits well for you now – and that would be a massive component of your choice. So, how does that accommodate the ability to grow? If you’re adamant about… Read more “Best Platforms for Shopping: What to Consider When Choosing an Online Store?”

Can you really get all your Christmas shopping on big online stores? (Spoiler: yes you can)

For Christmas, take some time to think about what your friends & family would enjoy – whether it’s a luxury cashmere jumper or simply some home-made biscuits – and give some well-thought gifts that will get you straight to Queen or King of Xmas. Now, it’s a well-known fact that most people wait for the very last minute to buy gifts, or spend the entire end of the year scrutinising their calendar for a single free half-day when they could go shopping (between office parties, get-togethers and recipe testing, it’s not easy!). Are you one of those who just can’t find time to hit the high-street? Or do you feel you could spend all the time in the world on it, you wouldn’t figure out what to buy your loved ones? Fear not! Believe it or not, you can find gifts for everyone by searching through big and popular online shops, including department and supermarket stores. While once considered generic and easy, shopping at big names is a great idea: stores like John Lewis, Debenhams, Marks & Spencer and even… Read more “Can you really get all your Christmas shopping on big online stores? (Spoiler: yes you can)”