What is Social Shopping and Why You Should Get on Board?
In an environment whereby 90% of Instagram users pursue company profiles, and 93% of customers suggest online sources affect their buying decisions, marketers cannot continue to disregard this merger.
In this article, we’re going to delve into the definition of social shopping: what it is, why you would take care of it, or how to do it.
Let’s get started now.
Social Shopping
Social shopping is an intersection of social media along with e-commerce. Although there are sites dedicated to this activity, these websites are not social shopping in or out of themselves. Social shopping is the process of utilizing social media to look for product feedback and suggestions (either item you’re specifically looking for or ones you happen to encounter) and then use these recommendations to direct your purchasing decision.
Some examples of social shopping websites include:
Open Sky
Fab
Polyvore
Wanelo
Although these platforms can affect the company (many of them encourage users to incorporate your products), social shopping is more significant. This is a combination of social media and retail elements. People keep questioning the brand on… Read more “What is Social Shopping and Why You Should Get on Board?”